Digital work for the businesses behind the work that gets built.
Contractors, electricians, plumbers, HVAC, landscapers, roofers, cleaning services, moving companies. Most marketing advice for these industries is wrong, generic, or both. We do work that fits the operations.
Trades and home services businesses live on local pack rankings, reviews, quote-request flows, and the speed at which the call-to-quote happens. The owner usually writes quotes on Sunday nights at the kitchen table. The team runs schedules through some combination of spreadsheets, WhatsApp, and a project management tool that was never meant to do scheduling. The website is too old, the GBP is barely set up, and the reviews are inconsistent.
We work with trades and home services businesses across the GTA. The work has to be operational. Decorative sites lose to functional ones every time. Sites that close quotes. SEO that produces booked jobs. AI that takes the hours of quote-drafting off the owner's evenings.
What makes trades & home services different
- 01Local pack rankings drive most of the customer flow. Get the Google Business Profile, citations, and reviews dialled in and you outrank competitors who do everything else but skip those basics.
- 02Quote turnaround speed often decides which contractor wins the job. AI-assisted quote drafting from voice notes is one of the highest-ROI implementations in any industry we work in.
- 03Customer evidence (real-job photos, real testimonials, before-and-after) carries more weight than any marketing copy. Trades sites that ship without real job photography read as off-brand immediately.
- 04Provincial licensing bodies (ESA for electricians, TSSA for gas work, College of Trades for compulsory trades) require specific credentials to be displayed. We surface these correctly.
Our approach
- →We start with the call-to-quote process. How does a prospect find you? Phone? Form? Referral? What happens between first contact and quote sent? Every digital decision flows from that journey.
- →We set up Google Business Profile properly and clean citations across YellowPages.ca, HomeStars, Houzz, BBB, and trade-specific directories. This is the single biggest local pack lever.
- →We build sites with real job galleries, quote-request flows, clear service areas, real customer evidence. No stock photography. No generic before-after stock.
- →We ship AI-assisted quote drafting where the owner uses voice notes from the job site as input. Hours of evening admin replaced by review-and-send.
How each service applies to trades & home services
Websites
Utility-first sites with real job photography, clear quote-request flows, service area maps, trust signals (licensing, insurance, certifications).
Search & AI Optimization
Local pack-focused SEO with Google Business Profile optimization, citation cleanup, review velocity work, and service-area-page content.
AI Implementation
Quote drafting from voice notes, lead qualification, scheduling automation, customer-history surfacing. Hours of evening admin removed.
Brand & Strategy
Founder-voice brand positioning with real-job photography, evidence-driven messaging, durable visual identity that fits equipment livery and uniforms.
Data & Analytics
Lead source attribution across phone, form, GBP, referrals. Quote-to-close tracking. Job-margin visibility tied to acquisition source.
Common questions
- How fast can a trades business start seeing more booked jobs?
- Local pack rankings can move in 4 to 8 weeks once Google Business Profile is dialled in and citations are clean. AI quote drafting saves hours per week from the first workflow ship, usually two to three weeks. Review velocity work takes 90 days to compound but produces durable rankings.
- We have licensing requirements (ESA, TSSA, College of Trades). Does the website surface those properly?
- Yes. Provincial licensing displays carry real credibility weight. We surface ESA numbers, TSSA gas certifications, College of Trades compulsory-trade credentials, plus insurance and bonding information where applicable. Generic agency builds often miss these.
- What does a typical trades engagement cost?
- Website builds in our $5,000 to $10,000 CAD project range. Ongoing care for SEO and review work at $300 to $1,000 CAD per month. AI quote-drafting workflow builds typically $3,000 to $7,000 CAD depending on the complexity of your quote process.
- Do you do real-job photography or do we provide that?
- Either. Many trades businesses already have photos from completed jobs on their phones. We work with what you have. For premium-positioning businesses (custom home builders, high-end renovators), we can arrange professional photography as a separate engagement.
Trades & Home Services we work with
Want to talk about your trades & home services business?
Send us a message. We'll figure out whether we're the right fit.