Helpful Content Update
A series of Google algorithm updates targeting low-quality, templated, or AI-generated content that doesn't help real users.
Started in 2022, expanded through 2024 and 2025. Has specifically penalized sites running templated location pages, mass AI-generated content, and content optimized for search engines rather than humans. Sites flagged can lose 60-80% of organic traffic.
Want this explained for your business?
Send us a message. We'll walk through what it means for you: no commitment, no sales pitch.