Search Engine Optimization(SEO)

The work of making your website easier for Google and other search engines to understand, so it shows up when people search for what you offer.

SEO covers everything from page titles and meta descriptions to site speed, backlinks, content quality, and technical structure. For small businesses, the highest-impact SEO work is usually Google Business Profile, on-page content, and earning reviews. Most other SEO advice is secondary.

← Back to glossary

Want this explained for your business?

Send us a message. We'll walk through what it means for you: no commitment, no sales pitch.

Send us a message