Local SEO
SEO focused on showing up for searches with local intent: 'plumber near me', 'best Toronto coffee shop', 'family lawyer Etobicoke'.
Local SEO uses different signals than general SEO. Google Business Profile, NAP consistency across directories, review velocity, neighbourhood-specific content, and proximity to the searcher all matter. For most Toronto small businesses, local SEO is the highest-ROI marketing investment available.
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