Show up. Without burning out.
Social media for small businesses tends to go one of two ways. You ignore it. Or you spend your evenings on Canva and still feel behind. There's a third option.
Sound familiar? Most small business social media is invisible because it's generic. The same five quote graphics. A holiday post. A photo of a coffee cup. None of it makes anyone hire you.
We build content that sounds like you, post it on a cadence you can sustain, and handle the parts you don't have time for: community engagement, DMs, comments, the Reddit threads where your customers hang out. The goal is consistent visibility with the people who could become customers, without you losing your evenings to Canva.
What's included
- 01Content strategy: what to post, where, how often, and why
- 02Monthly content calendar with captions, hashtags, and visual direction
- 03Production: graphics, short-form video editing (Reels, TikToks, Shorts), photo direction
- 04Scheduling across Instagram, LinkedIn, X, TikTok, YouTube Shorts, Threads
- 05Community management: replies, DMs, comments, brand monitoring
- 06Reddit and niche forum strategy where your audience is (often more valuable than mainstream platforms for B2B and trades)
- 07Monthly reporting: what worked, what didn't, what to do next month
Our process
- 01
Strategy intensive
One-week sprint to land on positioning, voice, content pillars, and platform priorities. Different businesses need different platforms. We figure out which ones for you.
- 02
Production setup
Brand kit, content templates, photo or video shoot if needed, asset library so we're not starting from scratch every month.
- 03
First month: calibration
We post, you review, we adjust voice and approach. By end of month one we know what works for your audience.
- 04
Ongoing: execution
Monthly calendar, scheduled posts, community engagement, monthly performance reports. You stop thinking about it.
- 05
Quarterly review
Sit-down review of what's moving the needle. Drop platforms that aren't working. Double down on what is. Adjust as your business changes.
Who this is for
- →Small businesses where the founder's too busy to post consistently but knows they should
- →Service businesses (trades, restaurants, professional services) where visibility drives leads
- →Brands with a strong point of view that's currently invisible online
- →Companies that have tried hiring a junior social media person and watched it not work
What this isn't
Want a 10x follower count in 30 days? The people who promise that are easy to find, and we're not them. What we offer is sustained visibility with the audience that can become customers. That's a longer game, but it's the one that pays.
Common questions
- Which platforms should my business be on?
- Depends on who buys from you. Local service businesses lean Instagram and Facebook. B2B leans LinkedIn. Trades often do well on TikTok and Reddit. Restaurants live on Instagram and TikTok. We figure out the right two or three platforms in the strategy intensive. Being on every platform poorly beats being on the right two well, by a wide margin.
- What does it cost?
- Strategy intensive on its own is a flat project. It fits inside our standard $5,000 to $10,000 CAD project range depending on production scope. Ongoing management is $300 to $1,000 CAD per month for our standard care tier, or higher if you need heavy video production or daily community management. We scope it after the strategy session.
- Can I just buy the strategy and execute myself?
- Yes. The strategy intensive is offered as a one-time engagement. You walk away with the calendar template, voice rules, and production playbook. Many founders use this to run social themselves or hand off to a part-time hire.
- What's the Reddit strategy you mention?
- Reddit is where high-intent buyers ask questions before they buy. For software, B2B services, trades, and many niche categories, well-placed expert answers in the right subreddits drive more qualified traffic than a year of LinkedIn posts. We help you identify the subreddits, build a non-spammy presence, and contribute in ways that build trust without getting banned.
Sound like what you need?
Send us a message. We'll figure out whether we're the right fit.