Ideal Customer Profile(ICP)
A detailed description of the type of customer who's the best fit for your business: industry, size, problems they have, budget, decision-making process.
A clear ICP makes every marketing decision easier. Content reads better when you know who you're writing for. SEO targets stronger when keywords match ICP search behaviour. Ads waste less budget. Most small businesses skip this work and pay for it in mismatched leads.
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